Hospital & Practice Profiling
As provider accessibility decreases to historic lows and sales and marketing budgets are cut, the focus will continue to shift towards growing efficiency and deploying tactics that deliver positive ROI. Poor database quality and limited prescriber data has become a major challenge for sales and marketing leaders. Over the past few years, it is estimated that the pharmaceutical industry has spent around $1 billion per year on unsuccessful attempts to see doctors who are no longer accessible (1).
Why are so many records unviable or infeasible?
Rep policies are curtailing hours and limiting access to prescribers
Incorrect or out-of-date contact information
Listed prescribers are from non-target specialities or prescribing for off-label use
Prescribers are no longer at the listed practice and can not be located
Practice consolidation has created new policies that restrict access
Databases contain retired, deceased, sanctioned or otherwise non-practicing physicians
There is an abundance of duplicate records in prescriber databases
Many prescribers have moved towards educating themselves through digital means and online learning
How can Archer Healthcare help you to improve your database quality?
Archer Healthcare’s team of call validation representatives, database managers and data processors work with clients to clean target prescriber lists and improve their sales and marketing outcomes. By eliminating wasted field rep calls on unviable and infeasible prescribers and shifting focus to higher value targets, our clients have achieved significant return on their investment.
Profiling Applications Include:
No-see practice audits
Database cleansing and validation
Value Added Prescriber Intelligence & Custom Profiling
We don’t just provide our clients with an updated name and address. We work work with our clients to develop and field a customized prescriber questionnaire that is tailored to each client’s target disease state and brand, delivering actionable intelligence for our clients to better understand prescriber behavior. This data can be looked at quantitatively and used to better segment your marketing and sales force. Typical data points include:
Profiling Program Benefits
Increases rep productivity by eliminating non-viable records
Speeds launch enabling better targeting of high value prescribers
Increases marketing efficiency and TRx by targeting more viable prescribers
Missing critical prescriber data is gathered quickly and inexpensively
Decreases sales and marketing investment in non-viable and low-value target prescribers
Gain a more complete and insightful profile on each target prescriber and office
Leads can be easily evaluated, scored and prioritized
Provides field reps with valuable intelligence before each sales call, allowing them to better engage prescribers
Quickly identifies prescribers who are treating patients with rare diseases
References: (1) ZS Associates, Accessmonitor 2016 Executive Summary
Want to Learn More?
To start the conversation, simply fill out the business inquiry form below or give us a call at 877.245.9660.